Measure A.R.T. to find out how long it will take readers to read
Measure, manage & report average reading time |
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Optimal length for a blog post, Facebook post, email newsletter … Measure A.R.T., or average reading time How long is too long? Readers measure the length of your message in time, not space. If you’re smart, you will too. |
Target average reading time |
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What’s the best blog post length? Are you writing about Brussels sprouts or brain surgery? How long should your blog post be? Experts recommend 1,500 words, 2,000 words, 2,500 words and longer content. The right answer: It depends. |
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What’s the best email newsletter length? People average 51 seconds on e-zines How long is too long for your email newsletter? 600 words? 400? 200? |
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What is the best marketing email length? People average 11 seconds with marketing messages How long should your marketing email be? 20 lines? 50 to 125 words? 60 words? Fewer? |
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What’s the best Instagram caption length? Plus: How many hashtags do you actually need? How long is too long? How long should your Instagram caption be? Your hashtags? And how many hashtags perform best? |
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What’s the best press release length? Journalists spend less than 1 minute reading releases Gone in 60 seconds: If your release is longer than 200 words, seven out of 10 journalists won’t finish it. |
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Plus: What’s the best hashtag length, word length and reading grade level for Twitter? Tweet this! What’s the most effective length of a tweet that twitter users will retweet? The best character limit for a hashtag? |
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Quotes on ideal blog post length What writers and others say “Write a great beginning, write a great ending and keep them close together.” — Anonymous |