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81% of ‘readers’ don’t read

67% skim vs. reading word-by-word How do people read news...
Channels / Persuasive writing / PR / Skim, scan, read
3 ways to Think Like a Reporter

3 ways to Think Like a Reporter

Put the audience first and more Friends! Want to reach...
Channels / PR
3 more writing resolutions

3 more writing resolutions

Build a bridge, not a wall — and more Friends!...
Channels / PR / Writing structure
<strong>Search me</strong> Write copy that's optimized for humans as well as Google. <em><a href="https://www.istockphoto.com/photo/google-on-iphone-5-gm459009431-23508876" rel="noopener noreferrer" target="_blank">Image by hocus-focus</a></em>

Optimize for voice search

Ask questions, use long-tail search terms and more Hey Siri: Some...
Channels / Web
<strong>35% of recipients open emails</strong> based solely on the subject line, according to Omnisend. How can you make the most of yours? <a href="https://www.shutterstock.com/image-vector/email-marketing-rules-regarding-relevant-subject-1442145386" target="_blank" rel="noopener"><em>Image by bearsky23</em></a>

3 steps to better subject lines

Keep your email out of the sp@m filter! Reach more...
Channels /
How long should your press release lead be

How long should your press release lead be?

Stop writing 103-word leads Are you still smooshing all of...
02 Paragraph length / Channels / PR / Readability / Writing structure
Win journalists and readers over with these 3 tips for writing better news release headlines. <a href="https://www.shutterstock.com/image-photo/online-news-mobile-phone-close-smartphone-1204164946" target="_blank" rel="noopener noreferrer"><em>Image by Tero Vesalainen</em></a>

3 tips for writing better PR headlines

How long should your headline be? Here are three ways...
Channels / PR
<strong>Beyond the subject line</strong> Your subject line is only one of four elements recipients on your email lists consider before deciding whether to open or delete. Are you ignoring the other 75%? <a href="https://www.shutterstock.com/image-illustration/75-off-on-sale-gold-percent-1845747322" rel="noopener" target="_blank"><em>Image by 3D character</em></a>

Get recipients to open the email envelope

It takes 4 elements to boost open rates Call it...
Channels /
<strong>Driven to distraction online </strong>Screen reading reduces comprehension, reading speed and more. <a href="https://www.shutterstock.com/image-photo/human-brain-gears-on-white-background-1229565490" target="_blank" rel="noopener noreferrer"><em>Image by GAS-photo</em></a>

How reading from screen vs. paper affects your brain

People find it difficult to concentrate online Most Americans spend...
Channels / Web
<strong>A head for business</strong> Want to influence editors and journalists? Why not model your headlines after theirs? <a href="https://www.shutterstock.com/image-photo/measuring-tape-isolated-on-white-background-120088090" rel="noopener noreferrer" target="_blank"><em>Image by pogonici</em></a>[/caption]

How long should a press release headline be?

Keep headlines short, like The New York Times Hey, PR...
Channels / PR / Skim, scan, read
<em>Embeddable tooth implants. Batman’s tax bill. Zombie slayers.</em> Steal secrets from Silver Anvil Award winners to make your press release lead more compelling. <a href="https://www.shutterstock.com/image-photo/news-sign-glasses-background-167486321" target="_blank" rel="noopener noreferrer"><em>Image by qvist</em></a>

Compress details in your news release lead

Squeeze together juicy facts to start your story Embeddable tooth...
Channels / PR / Writing structure
Use concrete details in your press release lead

Use concrete details in your press release lead

Specifics sell products, services & ideas The internet coffee pot....
Channels / Concrete details / PR / Storytelling
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