The topic is never the topic; the reader is always the topic
Why reader-centric communication? |
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How to craft reader-focused writing Write to and about you The ultimate selfie: The reader is the reader’s favorite topic. So give the reader what she wants. |
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Learn reader-centered business writing from Dale Carnegie Take a tip from the author of How to Win Friends and Influence People WWDCD? Learn to move people to act from the master of persuasion. |
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Top organizations use reader-centric approach High performers focus on readers 71% of the time — IABC UK study Reader first: Top companies 60% more likely to focus on reader needs, twice as likely to engage readers emotionally. |
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Writer centered vs. reader centered writing Stop We-We-ing on readers Better than sex? Talking about ourselves activates the same pleasure centers in the brain as sex, science says. Problem is, your audience members want you to focus on them. |
How to write reader-centric communication |
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How to craft reader-centered writing Use you for all audiences, channels It’s all about you: Focus all your communications on the reader and the reader’s needs. |
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What is reader-centered writing? Avoid Institutional Narcissism You’re so vain, you probably think this piece is about you: Don’t go We, we, we all the way home — without the contract. |
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How to craft reader-focused writing Stop it with the ‘At XX, we …’ construction Write about the reader instead of about how you know and understand the reader. |
More on reader-centric communication |
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Quotes on reader-centric communication What writers and others say “Your organization isn’t the topic. Your products and services aren’t the topic. The topic isn’t the topic. The reader is the topic.” — Ann Wylie, president, Wylie Communications |