How to engage your audience on social media

Think Like a Friend, Fan, Follower in content marketing

How to engage your audience on social media — The ultimate selfie Your target audience cares about one topic — themselves! So why not write content marketing pieces and blog and social media posts about them? Image by Daxiao Productions

You: Everybody’s favorite topic
	How to be relevant on social media Write about the reader, not about us and our stuff It’s all about you: Whether you’re writing for Facebook, Twitter or other social networks, writing about your readers increases followers and engagement.

	How to engage your social media audience Use imperative voice to focus on readers Save time, avoid effort: Imperative voice gets clicked, opened, read and shared. Here are three ways to get the imperative voice into your messages.

Service stories: Explain how to
	How to write status updates that go viral? Be an informer, not a meformer Give the people what they want: Information I can use to live my life better travels further and faster on social media.

	How to engage an audience on social media Give readers helpful, how-to information Give the people what they want: Information I can use to live my life better travels further and faster on social media.

	How to engage via social media Pass the 70-20-10 test Share and share alike: Expand your reach and influence on social media with this simple formula.

More ways to connect with your audience
	How to engage audiences on social media: Share links Links increase followers, make messages go viral No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.

	How to engage with your audience on social media: Avoid small talk Skip product promos, irrelevant twaddle All talk, no action: Chit-chat does not fare well on Twitter. People who chat on Twitter more are less likely to get retweeted than those who chat less.

	Do hashtags #help? When it comes to retweeting, they do, says Dan Zarrella Hash it out: Tweets containing hashtags are 55% more likely to be retweeted than tweets that do not.

More on social media engagement
	Resources on engaging your audience on social media Tips, tools & techniques Rack ’em up: Gain likes, followers, and fans when you increase social media engagement with these tricks.

	Quotes on social media audience engagement What writers & others say “Want more followers? Stop talking about yourself.” — Dan Zarrella, viral marketing scientist, Hubspot