Learn to get the word out with media relations pieces
Some 55% to 97% of all press releases sent to media outlets are never used, according to Dennis L. Wilcox and Lawrence W. Nolte’s Public Relations Writing and Media Techniques.
Learn to put yours among the 3% to 45% that actually get the word out in this Master Class, Nov. 13-17.
Location and logistics
Join us via Zoom and LinkedIn from noon to 2 p.m. Central on:
Nov. 13
Think Like a Reporter
Find story angles that your readers will love and that no editor will be able to pass up. Plus, find out how to turn lame-ass quotes into killer sound bites.
Think Like a Reporter
Find story angles that your readers will love and that no editor will be able to pass up. Plus, find out how to turn lame-ass quotes into killer sound bites.
Nov. 14
Think Outside the Pyramid
Craft the perfect pitch, news release or other PR piece. Our structure has been proven in the lab to reach more readers than the traditional release format.
Think Outside the Pyramid
Craft the perfect pitch, news release or other PR piece. Our structure has been proven in the lab to reach more readers than the traditional release format.
Nov. 15
Cut Clutter in PR
Reporters spend an average of 59 seconds reading news releases. Learn how to make your point in the quick, sharp language of the media.
Cut Clutter in PR
Reporters spend an average of 59 seconds reading news releases. Learn how to make your point in the quick, sharp language of the media.
Nov. 16
Reach Readers Where They Look
Just 19% of people read news word-by-word (Harris Interactive). Learn to get the word out to nonreaders.
Reach Readers Where They Look
Just 19% of people read news word-by-word (Harris Interactive). Learn to get the word out to nonreaders.
Please note that we will meet from 10:30 a.m. to 12:30 p.m. Central time on:
Nov. 17
Live Editing Session
Let Ann help you write your message in live editing and coaching sessions in class.
Live Editing Session
Let Ann help you write your message in live editing and coaching sessions in class.
Can’t make a date? You’ll have on-demand access to the online workshop until Dec. 17.
Choose your ticket
SILVER |
| $1,195 |
| Workshop, community, workbook |
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GOLD |
| $1,295 |
| SILVER + $303 worth of learning tools |
 |
PLATINUM |
| $1,395 |
| GOLD + $297 subscription to Rev Up Readership |
 |
DIAMOND |
| $1,795 |
| PLATINUM + $750 Jump the line live editing sessions with Ann. |
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| Ensure that Ann will edit your messages live in class. (Must meet deadlines to skip the line.) |