Ann Wylie’s blog of writing tips

3 more writing resolutions for 2025

Build a bridge, not a wall — and more

Friends!

Thanks for the great feedback on last week’s writing ~~resolutions~~ decisions. Here, thanks to popular demand, are three more:

1.

… Read the full article

3 top writing tips for 2025

Make these your New Year’s writing resolutions decisions

Friends!

I started the New Year with a vision board workshop. (There’s something so soothing about cutting and pasting IRL.)… Read the full article

Write to and about your readers

Focus your messages on the WIIFM

Quick! Which would you rather read?

Itron, Inc. (NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory.… Read the full article

How to write a marketing headline

9 ways to draw readers in, move them to act

“On average,” said ad man David Ogilvy, “five times as many people read your headline as the body copy. … Read the full article

How to write a press release headline

Because 57% of news audiences read little else

Consider the numbers:

Readers spend 56% more time looking at headlines than at text, according to the Eyes on the News study by The Poynter Institute.

… Read the full article

Put a coach in your corner

Get ideas, inspiration and feedback

When I turned 64, I celebrated my birthday by lifting 205 pounds. When I turned 63, I celebrated my birthday by lifting a toothbrush, so that was quite an accomplishment.… Read the full article