Writing workshops, communication consulting and writing services
Quick! Which would you rather read?
“On average,” said ad man David Ogilvy, “five times as many people read your headline as the body copy. … Read the full article
Consider the numbers:
When I turned 64, I celebrated my birthday by lifting 205 pounds. When I turned 63, I celebrated my birthday by lifting a toothbrush, so that was quite an accomplishment.… Read the full article
Hey Siri: Some 50% of searches are voice search these days, according to comScore. So optimize for voice search.… Read the full article
Reach more email recipients with this three-step process for writing subject lines:
It might be your CEO’s favorite email. Every policy wonk in D.C. sits by their inbox waiting for it to come.… Read the full article
Are you still smooshing all of the W’s into the first paragraph of your press release?
Stop that!
“If the copy doesn’t excite me within 20 words,” says one editor, “I won’t read the rest of it.”
Here are three ways to write news release headlines that readers want to read and that journalists want to cover:
You’ve read the headlines: “ChatGPT Invented Everything in Lawyer’s Court Brief.”
Misinformation and inaccuracies top the list of communicators’ concerns about using AI to write, according to a study by The Conference Board and Ragan Communications.… Read the full article
