“Nobody ever sold anybody anything by boring them to death.”
— Ad giant David Ogilvy
That’s too bad. Because research shows that storytelling help organizations:
Sell more.
Communicate better.
Get shared.
Grab and keep audience attention.
Boost credibility.
Even make people’s brains light up.
That makes storytelling “the most powerful form of human communication,” according to the author of Corporate Legends and Lore.
So how can you tell stories that engage and persuade your readers?
In Ann Wylie’s business-storytelling training, you’ll learn scientific, proven-in-the-lab techniques for shaking off your “just-the-facts” approach and writing stories that people actually want to read.
“Ann didn’t just preach about the importance of storytelling; she provided concrete tips and examples to show me how to do it. Ann’s mechanics of storytelling is something I’ll use all the time.”
— Susan Schept
writer/editor,
Cystic Fibrosis Foundation
Agenda
for this business-storytelling training
In this business-storytelling training, you’ll learn to how to:
Master the Art of Storytelling.
Learn to find stories, interview for story, organize stories and tell stories that win the hearts and minds of your readers.
Color Readers Fascinated.
Concrete material is easier to read and understand — and 400% more memorable. Learn 6 ways to tap the power of concrete details to make your content more interesting and effective.
Make Magic with Metaphor.
Find out how to say in five words what it usually takes five paragraphs to say. And learn which kinds of metaphors to choose and where to place them, according to 50 years of research.
Play With Your Words.
Wordplay is 166% more persuasive and 229% easier to remember than simple expository writing, according to one study. Learn to make your readers’ brains light up with alliteration, parallelism and more.
Think Outside the Pyramid.
Outcomes from this business-storytelling training
After this training, you and your team members will be able to:
Engage readers with storytelling, metaphor, wordplay and colorful detail.
Organize a great story with our four-part storytelling template.
Craft a compelling metaphor with our fill-in-the-blanks formula.
Make messages 400% more memorable with concrete words and phrases.
Help executives sound more eloquent by reverse-engineering your favorite quotes, metaphors and wordplay. You’ll write soundbites worthy of Winston Churchill and other great leaders.
Use proven-in-the-lab best practices vs. habitual, that’s-the-way-we’ve-always-done-it approaches.
“Ann Wylie will help you take your writing from mundane to memorable, dull to dazzling, ‘blah blah’ to brilliant.”
— Anahi Macauley
strategic messaging specialist, Federal Reserve Bank of Philadelphia
Business-storytelling
training formats
Whether you have an hour or 10, you’ll find a training format that works for you.
| Master Class Master Ann’s full system for content writing. | Everything in this agenda | ✔︎ | ✔︎ | Five 2-hour sessions | Two 6-hour days |
| Workshop Learn Ann’s full system for content writing. | Everything in this agenda | ✔︎ | ✗ | Four 90-minute sessions | One 6-hour day |
| Mini Master Class Master one topic. | A single topic from this agenda | ✔︎ | ✔︎ | Two 90-minute sessions | Three-hour session, available at Ann’s full-day fee |
| Webinar Learn one topic. | A single topic from this agenda | ✔︎ | ✗ | One 90-minute session | 90-minute session, available at Ann’s full-day fee |
Add writing guidelines to any training
Get everyone on the same page with written checklists and guidelines — all customized with before-and-after examples of your team’s work.
Bonus
Your team will see during class “how Ann would have written it.”
About your business-storytellingtrainer
Ann Wylie, CSP, works with communicators who want to reach more readers and helps organizations that need to get the word out.
Her workshops take her from Hollywood to Helsinki, helping communicators in organizations like Coca-Cola, Toyota and NASA polish their skills and find new inspiration for their work.
She helps organizations like FedEx, Sprint and the Mayo Clinic launch or revitalize their communication channels and produce more engaging messages.
Before starting her writing-training firm, Ann worked as a PR professional in a boutique PR firm, produced an internationally-award-winning employee communication channel for Hallmark Cards and served as editor of an executive magazine.
Ann’s work has earned more than 60 awards, including two International Association of Business Communicators’ Gold Quills — the Pulitzer Prizes of business communications.
Learn new writing tricks, trends and techniques
81% of ‘readers’ don’t read
Are you
ready to
make your
readers
We can’t wait to work with you!