Read it and weep: More than half of all Americans have basic or below-basic reading skills ...
But they:
Have trouble finding places on a map.
Can’t calculate the cost of office supplies from a catalog.
Are unable to compare viewpoints in two editorials.
Are we really reaching these folks with our content?
So how can you reach more readers — and get the word out — in this environment?
In Ann Wylie’s concise-writing course, you’ll learn scientific, proven-in-the-lab techniques for reaching more readers by making every piece you write easier to read and understand.
“One of the best career experiences I’ve had. The piece I worked on at the workshop has improved measurably. I found Rev Up Readability to be highly relevant to my daily work.”
— Scott Worden
manager, corporate communications & PR,
Magna International
Reach Real Readers.
Get a reality check on the level at which your readers really read. (Prepare to be depressed!)
Cut Through the Clutter.
Would your piece be twice as good if it were half as long? Research says yes. Use a cool (free!) tool to analyze your writing for 27 readability metrics. Then get targets for the length of your paragraphs, sentences, words and more.
Take the Numb Out of Numbers.
Learn how to avoid statistics soup and data dumps; make numbers more emotional; increase understanding; choose the right chart and more. Plus, find out how to make your message more persuasive by turning numbers into things.
Start Making Sense.
Jargon reduces social media reach, cuts media coverage, makes your website harder to find — even makes it seem as if you don’t understand your topic. Learn to ditch the corporate speak and write like a human.
Outcomes from this concise-writing course
After this training, you and your team members will be able to:
Make every piece measurably easier to read.
Get on the same page for paragraph length, sentence length, word length and more.
Calibrate clarity based on how your readers really read.
Make numbers make sense with simple steps for writing with stats.
Avoid jargon and write in the language of your audience.
Reach more readers with clear, readable writing.
“I have a master’s degree in communications, and I have worked in PR for 18 years. This course showed me how to streamline my writing to become a better communicator.”
— Beth Toll
senior public relations manager,
Amtrak
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Master Class Master Ann’s full system for content writing. |
Everything in this agenda | ✔︎ | ✔︎ | Five 2-hour sessions | Two 6-hour days |
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Workshop Learn Ann’s full system for content writing. |
Everything in this agenda | ✔︎ | ✗ | Four 90-minute sessions | One 6-hour day |
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Mini Master Class Master one topic. |
A single topic from this agenda | ✔︎ | ✔︎ | Two 90-minute sessions | Three-hour session, available at Ann’s full-day fee |
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Webinar Learn one topic. |
A single topic from this agenda | ✔︎ | ✗ | One 90-minute session | 90-minute session, available at Ann’s full-day fee |
Add writing guidelines to any training
Get everyone on the same page with written checklists and guidelines — all customized with before-and-after examples of your team’s work.
Bonus
Your team will see during class “how Ann would have written it.”
About your concise-writing course leader
Ann Wylie, CSP, works with communicators who want to reach more readers and helps organizations that need to get the word out.
Her workshops take her from Hollywood to Helsinki, helping communicators in organizations like Coca-Cola, Toyota and NASA polish their skills and find new inspiration for their work.
She helps organizations like FedEx, Sprint and the Mayo Clinic launch or revitalize their communication channels and produce more engaging messages.
Before starting her writing-training firm, Ann worked as a PR professional in a boutique PR firm, produced an internationally-award-winning employee communication channel for Hallmark Cards and served as editor of an executive magazine.
Ann’s work has earned more than 60 awards, including two International Association of Business Communicators’ Gold Quills — the Pulitzer Prizes of business communications.
Learn new writing tricks, trends and techniques
81% of ‘readers’ don’t read
Are you
ready to
make your
readers
We can’t wait to work with you!