Web visitors spend 74% of their time on the first two mobile screens
Why place important information above the fold? |
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![Why get key content above the fold? [Statistics!]](https://www.wyliecomm.com/wp-content/uploads/2021/07/above-the-fold-statistics-150-jpg.webp)
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Why get key content above the fold? [Statistics!] And where is the fold, anyway? People spend most of their time on the first screen of a web page, “the virtual equivalent of being above the fold” in a newspaper. Put the most important content where their eyes are. |
How to get key content above the fold |
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Weed out your web page above the fold online Don’t bury your message under sharing buttons, bylines and chrome When it comes to getting the word out on your web page, what you take off the first screen is as important as what you put in. |
Front-load web content |
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Frontload your web page headlines Get to the point faster by putting the topic up top Focus on the front: Make it easier for readers — and Google — to understand your headline when you put topic words in the first 11 characters. |
More on above-the-fold content |
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Quotes on above-the-fold content What writers & others say “Instant gratification takes too long.” — Carrie Fisher, late American actress and writer |