Increase the fact; cut the fluff
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Why cut the marketing fluff from your web page? Hype reduces reading, sharing — even sales Cut the fluff online: Nobody loves a fluffy web page. Cut the hyperbole online. |
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Stop wasting web visitors’ time with puffery, hype Web visitors ‘get visibly angry’ at verbose sites Tick tock: Readers may be killing time checking out your content on their smartphones. That doesn’t mean they want you to kill their time. |
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How to get the hyperbole out of your web page Improve your fact-to-fluff ratio Too much fluff? Balance it with fact. |
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Quotes on avoiding fluff marketing online What writers and others say Reading a blog post on an iPhone is like reading War and Peace through a keyhole — with a flashlight shining in your eyes. |