Reach flippers, skimmers and other nonreaders with words
How people read blog posts |
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People skim through the text of blog posts They read 3.5% of the words on the page Just say no: Your readers read an average of 50 words in your article. So how do you reach nonreaders with words? |
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People skim and scan text in online news Only 19% read word-by-word Skimming along: 81% of participants in a Harris Interactive poll skim news online. So how do you reach these nonreaders? |
Make content marketing more skimmable with display copy |
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How to write good web headlines Draw people into your web pages, blog posts, emails and social media Heads up: How do you write great headlines that grab reader attention and show up in search results? |
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How to write a double deck headline That second head drives readership, reaches nonreaders Double decker: Multi-deck headlines get the word out to skimmers and scanners. So don’t drop the deck. |
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Get clicked with good link writing Grab readers’ attention, help them find their way Only connect: Good link writing can convince screen readers, users and other visitors to read more or click. And good link text helps nonreaders who are scanning your webpage. |