What writers & others say
“Google follows people.”
— Glen Allsopp, founder, ViperChill
“Google share: The amount of real estate one gets on the first page of a Google search. ‘If we name our site ‘harvest,’ we won’t get enough Google share.'”
— BuzzWhack
“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”
— Bryan Eisenberg, marketing speaker and best-selling author
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
— Jeff Eisenberg, marketing speaker and best-selling author
“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”
— Duane Forrester, senior program manager of SEO for Microsoft
“SEO gets the visitor to the door. It’s up to your site’s content to welcome and retain that visitor.”
— John I. Jerkovic, author of SEO Warrior
“Forget that unique, sophisticated term your marketing folks cooked up. After all, how many people would look for ‘custom designed sports footware’ when ‘running shoes’ would suffice?”
— Barbara Krause, vice president of corporate communications at Krause Taylor & Associates
“Focus on writing for people first and search engines second.”
— Wendy Marx president of Marx Communications
“My rule of thumb is to build a website for a user, not for a spider.”
— Dave Naylor, SEO expert
“Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing.”
— Lee Odden, CEO, TopRank Marketing
“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
— Aaron Wall of SEObook.com
“Nobody searches for words like ‘world-class,’ ‘cutting-edge’ and ‘next-generation.’ So gobbledygook and hype not only clutter up your copy for real readers, they also reduce your chances to use keywords for search engines, as well.”
— Ann Wylie, president, Wylie Communications Inc.
Optimize for Google and Humans
You’re not still keyword stuffing, are you? Are you optimizing your content for mobile search? When was the last time you updated your SEO techniques?
Google changes its algorithm three times a day! If you’re still using the techniques you learned last year, Google may be penalizing — not rewarding — your SEO efforts.
The good news is, SEO is easy if you have the right tools and techniques. The bad news is, few communicators know what those tools and techniques are.
But at ourReach Readers Online workshops, you’ll learn a simple, up-to-date system for helping people find your web content.
Learn to avoid Google’s wrath, write web content that doesn’t get dinged by Google — even optimize for voice search.
