How to write web headlines, links, more
Micro content catches skimmers’ eyes |
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How to write good web headlines Draw people into your web pages, blog posts, emails and social media Heads up: How do you write great headlines that grab reader attention and show up in search results? |
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How to write a double deck headline That second head drives readership, reaches nonreaders Double decker: Multi-deck headlines get the word out to skimmers and scanners. So don’t drop the deck. |
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Subheads increase scanning and reading Control where their eyes go: Subheads can change visitors’ eye-tracking patterns so they read further and find what they want more easily. |
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How to write listicles, or list articles Craft top 10 lists like a pro Polish your listicles, or list articles, with these tips and techniques. |
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Get clicked with good link writing Grab readers’ attention, help them find their way Only connect: Good link writing can convince screen readers, users and other visitors to read more or click. And good link text helps nonreaders who are scanning your webpage. |