Craft copy that clicks
Problems with writing for the web and mobile |
|
|
Why writing for the web and mobile? Because screen reading hurts, and we’re technologically illiterate Reading online hurts. No wonder people avoid it! Learn how to overcome the obstacles of reading on the screen to reach readers online. |
Solutions to writing for the web and mobile |
|
|
Get to the point above the fold online Web visitors spend 74% of their time on the first two mobile screens Put the hot stuff up top: Visitors focus on the top screens of your web page — aka ‘above the fold’ in newspaper parlance. The solution? Get to the point faster. |
|
|
|
 |
Master content structure for web pages This format increases reading by 520% Five steps to success: Multiply readership with this proven structure for web content. |
|
|
|
|
How to boost website readability Cut Through the Clutter Online Cut it down! Web visitors understand only 39% of what they read. On mobile, they understand only 19%. How can you make your webpages clearer and easier to understand? |
|
|
|
|
They’re not reading; write for skimmers instead Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders? |
|
|
|
 |
Help Google find you Search me: Write copy that’s optimized for humans as well as Google. |
More on writing for the web and mobile |
|
|
Resources on writing for the web and mobile Websites, books & tools Write this way: Reach readers online with these tips and tools. |
|
|
|
|
Quotes on writing for the web and mobile What writers & others say “Reading a web page on an iPhone is like reading War and Peace through a keyhole.” — Ann Wylie, president, Wylie Communications Inc. |
Want more web-writing tips? Join now to view more