What writers and others say
“Comprehension and composition bear a reciprocal relation to each other.”
— Robert C. Calfee, Ph.D, professor of education and psychology at Stanford University
“Strengthen your core.”
— Roy Peter Clark, senior scholar, Poynter Institute
“Hello all you writers with flabby middles and saggy bottoms. You are part of a giant club of writers (I am president for life) whose stories too often are out of proportion. In fact, I realized today that my book manuscript had a structural problem. The last three chapters had shorter writing explanations than the first 18 chapters. So I’m worried that I’ve got the top heavy thing perching on a broomstick.”
— Roy Peter Clark, senior scholar, Poynter Institute
“The middle [often] has no recognizable sequence of ideas, no flow of cause and effect, and no narrative, just puddles of information.”
— Roy Peter Clark, senior scholar, Poynter Institute; and Don Fry, writing coach
“Reporters who only know one form, the inverted pyramid, don’t write middles because inverted pyramid stories don’t have middles (or endings). They just waddle along and trickle off to nothing. … Their middles tend to have clumps and knots rather than sections of information.”
— Don Fry, writing coach
“While the inverted pyramid is the worst form for readers, the ‘stack of blocks’ is the best in terms of reader comprehension. The stack has three parts: beginning, middle, and end. The middle contains the information grouped by subject matter into parts arranged in logical order. The beginning predicts the middle in form and content, and the ending cements the main points into the readers’ memories.”
— Don Fry, writing coach
“Avoid the muddle in the middle.”
— Ann Wylie, writing coach
What structure draws more readers?
Writers say, “We use the inverted pyramid because readers stop reading after the first paragraph.” But in new research, readers say, “We stop reading after the first paragraph because you use the inverted pyramid.”
If the traditional news structure doesn’t work, how should we organize our messages?
Master a structure that’s been proven in the lab to outperform the traditional news format at Catch Your Readers — a persuasive-writing workshop.
There, you’ll learn an organizing scheme that grabs readers’ attention, keeps it for the long haul and leaves a lasting impression.
