Which will help you reach more readers — and get found by Google?
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Short form vs long form for decision making People perform better when they’re not drowning in data People make better decisions with less information. So why are you drowning them in data? |
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Short form digital content helps readers choose Too many options paralyze people Overwhelmed by choice: From jars of jam to 401(k) plans, when you give readers too many choices, they often give up. |
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Quotes on short form and long form content What writers & others say “You’re not more informed. You’re just numbed.” — Tom Rosenstiel, former media critic for the Los Angeles Times |