How to compete for reader attention
Information overload in communication |
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What is information overload in communication? Readers face the equivalent of 174 newspapers a day Too much stuff! What’s the cost of all of this information? And how can our messages break through the clutter? |
Information multitasking & continuous partial attention |
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Information multitasking & continuous partial attention disorder Americans consume 15.5 hours of media a day Watching while texting: Americans consume nearly 16 hours of media a day — much of it at the same time. How much attention are they paying to your message? |
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Quotes on continuous partial attention syndrome What writers & others say “Try reading a book while doing a crossword puzzle. That’s the intellectual environment of the Internet.” — Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains |
Solutions to information overload in communication |
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How to overcome information overload in communication Hint: Cutting copy is not the solution Simple complexity: It’s not enough just to reduce information. To overcome information overload, you must also make messages more meaningful. |
More on information overload in communication |
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Resources on information overload in communication Websites, books and tools Too much information: We like having access to lots of information, according to a new Pew study. We just don’t like having to deal with organizational information. |
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Quotes about information overload in communication What writers & others say “We are drowning in information, while starving for wisdom.” — Edward O. Wilson, a Harvard professor and biologist |