Low literacy, information overload and time spent reading
What’s the importance of readability? |
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What’s the latest U.S. literacy rate? Just 2% of global adults read at top level Can they read you now? Half of Americans have basic or below-basic skills. |
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Overcome information overload in communication How to compete for reader attention Information overwhelm: Readers face the data equivalent of 174 newspapers a day. How can your message get through? |
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How much time will readers spend with your message? About time: On average, your audience members read 9,600 words a day for work and 3,240 for fun. Does it make sense for you to ask them to spend a third of that on your blog post? |
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![What’s the average time spent reading [statistics!]?](https://www.wyliecomm.com/wp-content/uploads/2021/08/time-spent-reading-150.png "What’s the average time spent reading [statistics!]?") |
What’s the average time spent reading [statistics!]? Americans spend 16.2 minutes a day reading for fun Tick tock: People spend 48 minutes a day reading for work, less than 17 minutes a day reading for fun. How much of that time are they devoting to your message? |
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![What’s the value of readability [research!]?](https://www.wyliecomm.com/wp-content/uploads/2021/03/why-worry-about-your-readability-level-150.png)
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What’s the value of readability [research!]? Save money, make money and more with readable messages That’s ROI: Get your message read and shared by boosting your readability level. |
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More on the importance of readability |
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Resources on the importance of readability Websites, books and tools Get more tips and tools for making every piece you write easier to read and understand. |
Get more tips on importance of readability on Rev Up Readership.