Give readers news they can use to live their lives better
Why write tipsheets and how-to stories? |
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Tipsheets get read, shared, used and acted upon Top tips: How-to stories — aka tipsheets and service stories — move people to act. |
How to write tipsheets and how-to stories |
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Try this how-to story template Tips for writing a tipsheet Easy as 1-2-3: Here’s how to write a how-to story — aka a tipsheet or service story. |
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7 steps for tipsheets Take this tip: Instead of just pushing your products, offer your customers tip sheets, or news they can use to live their lives better. |
Tipsheet and how-to story examples |
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How-to story example: The American Egg Board Tipsheets are an eggcellent idea, demonstrates this Silver Anvil winner Nest egg: How-to stories helped the American Egg Board sell $40 million more eggs for Easter. What can they do for your organization? |
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How-to story map: Green Apple Day of Service Silver Anvil winner gets attention with tipsheets Take a tip from this annotated tipsheet and stop telling folks what to do. Instead, focus your story on how to do it. |
More on tipsheets |
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Quotes on writing a how-to story What writers & others say “Offer news they can use to live their lives better.” — Ann Wylie, writing coach |