What writers and others say
“The difference between seductive garbage and useful insight in reading surveys or polling data lies in the difference between asking, ‘What does the survey say?’ and ‘How did it come to that conclusion?'”
— Bill Doll, president, Bill Doll & Company
“95% of Brits hate the way they look in the mirror. 75% of Brits never look in the mirror. 55% of Brits don’t have a mirror. 35% of Brits don’t know what a mirror is. Whatever the stat is, Brits love a good PR survey story.”
— Havas PR
“When done right, publicity surveys can catapult an organization into front-page news.”
— Nancy Hicks, head of Ketchum’s North America Healthcare Practice
“Make sure questions are framed to elicit newsworthy findings. In [one] survey, for example, many youngsters thought ‘Gingivitis’ was a rock group.”
— Nancy Hicks, head of Ketchum’s North America Healthcare Practice
“Surveys and statistics can be powerful in PR campaigns because numbers help you tell stories. How many, how much, how big, how fast?”
— Joe Hopper, president of Versta Research
“New technologies have made surveys easy to execute, leading to an explosion of poorly executed and ill-intentioned surveys that have flooded the media with meaningless numbers and suspect data.”
— Joe Hopper, president of Versta Research
How to create content that almost writes itself
Would you like to master a structure that’s been proven in the lab to attract 300% more readers; get more social media shares; and boost readership, understanding, engagement, interest, satisfaction and more?
If so, please join me at Get Clicked, Liked & Shared, our content-writing workshop.
You’ll master a structure that has increased reading by 520%. Learn to write leads that draw readers in. And leave with templates and recipes you can use to organize the best survey story you’ve ever written, create tipsheets that almost write themselves and write great case studies with our annotated examples.
Content creation has never been easier!
