From tip sheets to survey stories
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Show what you can do by illustrating what you have done Make a case for your organization: Craft a case study to demonstrate what you can do by illustrating what you have done for other customers and clients. |
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How to write how-to stories and tipsheets Give readers news they can use to live their lives better Tips for tip sheets: Learn how to craft step-by-step how-tos, service stories & refrigerator journalism. |
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How to write listicles, or list articles Craft top 10 lists like a pro Polish your listicles, or list articles, with these tips and techniques. |
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How to organize survey results press releases and blog posts How to write about research The results are in: The best survey results press releases and blog posts focus on the results, not on the survey itself. |
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How to write product comparisons, descriptions, reviews [Example!] Use this model for your next product article Still scoopin’! Before you buy automatic cat litter boxes, ask yourself, do you want to scoop poop out of a $400 machine? If so, the ChillX AutoEgg is the litter box for you. |
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Quotes on writing survey stories What writers and others say “Surveys and statistics can be powerful in PR campaigns because numbers help you tell stories. How many, how much, how big, how fast?” — Joe Hopper, president of Versta Research |
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