Websites, books & tools
Training |
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Learn how to lift ideas off the page Reach nonreaders with display copy, master a structure that reaches more readers and craft a message that is easier to read & understand. |
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Get Clicked, Read, Liked and Shared Book Ann for an in-house workshop Learn to increase engagement with step-by-step techniques for writing successful content marketing pieces. |
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Learn to get the word out with media relations Get the word out: Learn to put your PR pieces among the 3% to 45% of those that actually get picked up. |
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Learn to write better email newsletters, marketing emails Learn to write an email marketing campaign or email newsletter that boosts click-through and open rates. |
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Overcome the obstacles of reading on the small screen More than half of your audience members now visit your website via mobile devices. Learn how to reach them where their eyes are. |
Research |
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How Long Do Users Stay on Web Pages? Visitors spend less than four seconds on 25% of the web pages they visit, according to usability expert Jakob Nielsen’s analysis of a study by University of Hamburg and University of Hannover researchers. |
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How People Read On the Web: The Eyetracking Evidence People don’t read digital content completely — they’re much more likely to lightly scan your words than read it in order. So how can you create effective content for users who aren’t actually reading? Find out in this book by Kara Pernice, Kathryn Whitenton and Jakob Nielsen. |
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“They don’t. People rarely read web pages word by word; instead, they scan the page, picking out individual words and sentences.” This earliest research on writing for the web still stands the test of time. |
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Not quite the average: An empirical study of web use Fewer than one in 10 page views extend beyond two minutes, according to this analysis of 50,000 page views by highly educated European professionals. And that includes unattended browser windows left open in the background. |
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Towards Better Measurement of Attention and Satisfaction in Mobile Search Mobile visitors look at search engine results pages in the middle, like at a TV, researchers from Google and Emory University found in this study. |
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Understanding web browsing behaviors through Weibull analysis of dwell time According to a study by Microsoft Research, Web visitors: 1) Decide whether to stay on a page within 10 seconds. 2) Are likely to stay longer if they make it over the 30-second hump. 3) At that point, may stay as long as 2 minutes or more. |
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User Experience for Mobile Applications and Websites Get 383 tips for improving user interfaces for touchscreen smartphones in this Nielsen Norman Group usability research report. |
Lift Ideas Off the Screen
Web visitors read, on average, 20% of the words on the page. But which words — and how can you put your messages there?
Would you like to learn which words they’re reading, and how to put your key messages where their eyes are?
If so, join our Reach Readers Online — our web-writing workshop.
In this web-writing workshop, you’ll make sure even flippers and skimmers can get the gist of your message — without reading the paragraphs.
