Find your focus for concise copy
Tighten your story angle with selection |
|
 |
4 ways to find your focus Here’s an idea: Have a point! To find your story angle, focus on a single idea, summarize that idea in one sentence and use that sentence high in your story. |
1. Limit your story angle to a single idea. |
|
 |
Focus on one angle of the story Single point, simple message Just one: Of course, your message can branch out. But build it on a single foundation. |
2. Summarize your story angle in a single sentence. |
|
 |
Squeeze the angle of a story into one sentence Write it on a sticky note Make it stick: Keep your story angle or brand story short and sweet. |
3. Make your point with your summary sentence. |
|
 |
Make your key point in writing Use it as a headline, deck or nut graph Point it out: Use your one-sentence story angle in your piece. |
More on developing story angles |
|
 |
Quotes on types of story angles What writers & others say “If you can’t write your idea on the back of my calling card, you don’t have a clear idea.” — David Belasco, American playwright, best known for writing Madame Butterfly |