What difference does the length of your content make?
Why write short articles? |
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Which will help you reach more readers — and get found by Google? Is less really more? How does word count affect search results, website traffic, reading, understanding, product or services sales and social shares? |
How to cut your word count |
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What’s the best length for a blog post and more? Measure A.R.T. to find out how long it will take readers to read How long is too long? To encourage readership, measure, manage and report average reading time. |
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Develop, tighten your story angle Find your focus for concise copy Tighten up: The quickest way to cut copy significantly is to tighten your story angle. |
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Break up copy with sidebars, boxes Think packages, not pieces Break copy up: Readers would rather read several short articles than one long one. So think related stories, boxes and sidebars. |
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How to write concisely for tight copy Polish your message to make it short and sweet Short and sweet: One way to write short content is to polish your message. |
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What closet tidying taught me about editing Audition your words to go in, not out Come out of the closet: When cutting clutter from copy or closets, change your focus to what stays in. |
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Quotes on writing concise copy What writers and others say “I believe more in the scissors than I do in the pencil.” — Truman Capote, author of the first “nonfiction novel,” In Cold Blood |
More on short content |
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Resources on writing short content Websites, books and tools Get tips, tools and tricks for writing short articles. |
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Quotes on writing short content What writers & others say “Brevity is the sister of talent.” — Anton Chekhov, Russian playwright |