Think Like a Reporter to find story angles that target the reader
Target readers with relevant PR headlines |
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Best press release headlines focus on readers Put audience members first Target the reader: Take a tip from these Silver Anvil winners — call out to the audience member in the headline. |
Target readers with relevant PR leads |
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Write leads for your PR target audience (Examples!) Want readers to read? Lead with you Gotcha! The best way to write attention-grabbing press release leads? Write about readers. |
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Write leads for your public relations target audience Put the readers’ needs — not your products, services — up top Hit the target: To grab editors’ attention, steal a tip from these Silver Anvil winners. Lead with the readers’ needs — not with your products, services, programs or ideas. |
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Use WIIFM communication for news release leads Move from event to impact to engage readers What’s in it for me? Don’t tell me about your event. Tell me what I’ll be able to do at your event. Or focus on the outcome of past events. |
Target readers with relevant PR pitches |
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Define target audiences in public relations pitches ‘They chew gum, don’t they?’ Journalists’ biggest pet peeve is pitches and releases that aren’t relevant to their audiences. |
More on relevant public relations |
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Quotes on writing relevant public relations What writers & others say “What I really like about a (press release) is when it scratches my reader’s itch and not your client’s itch.” — Trade journal editor quoted in Public Relations Tactics |