Turn lame-ass quotes into snappy sound bites
Why write good press release quotes? |
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Why CEO press release quotes suck Reporters hate PR quotes Say it ain’t so: If it doesn’t sound conversational and substantive, don’t expect journalists to pick it up. |
How to write good press release quotes |
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How to write good press release quotes Add passion, personality to your sound bites Like a real person said it: Write quotes that sound human, not like a computer spit them out. |
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How to write a good testimonial Help clients put in a good word for you Thumbs up: “What others say about you and your product, service, or business is at least 1,000 times more convincing than what you say, even if you are 2,000 times more eloquent.” — Dan Kennedy, author of No B.S. Sales Success. |
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How many quotes in press releases? Put a quota on quotes Don’t quote every VP: As anyone who’s ever interviewed an engineer knows, the words that spew out of people’s mouths aren’t necessarily intriguing. |
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Put the bite in the sound bite More sense, less sound: If sound bites are, as Mark Twain said, “a minimum of sound to a maximum of sense,” how much sense does a 100+-word PR quote make? |
More on press release quotes |
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Quotes about public relations quotes What writers & others say “Most quotes in press releases sound like the teacher in Charlie Brown cartoons: ‘Wah wah wah wah.’” — A frustrated PR pro |