How to write short headlines, quotes, leads & more
What’s the best press release length? |
|
 |
What’s the best press release length? Journalists spend less than 1 minute reading releases Gone in 60 seconds: If your release is longer than 200 words, seven out of 10 journalists won’t finish it. |
|
|
|
 |
Get your story across in 120 seconds or less 5 steps to telling your story fast Get your story across in one minute or less with a 200-word release. |
|
|
|
 |
What’s the ideal paragraph length for press releases? And how long should the lead be? They snooze, you lose: Hit return more often to make your news release paragraphs short and inviting. |
|
|
|
 |
Use a conversational writing style in press releases Run the ‘Hey, did you hear?’ test Hey, did you hear? Is your tone conversational? Then you’re on the right track. |
More on the best press release length |
|
 |
Quotes on the ideal press release length What writers and others say “There’s too much time spent trying to bamboozle us with flowery marketing-babble instead of cutting to the chase and saying just why this should be important to readers.” — Charles Cooper of Ziff Davis in a Softletter survey of media about the quality of PR writing. |