Decks for releases

Summarize the big idea

Decks: the best-read element on the page — Don’t drop the deck It’s the best-read element on a web page, according to Poynter Institute research. If you want readers to learn something, put it in the deck. Image by Michał Parzuchowski

What happened? Why? News in the headline, the reasons behind it in the deck
Why write a multi deck headline? Because it’s the best-read element on the page