Reach skimmers with display copy
Why write great press release headlines? |
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People skim and scan text in online news Only 19% read word-by-word Skimming along: 81% of participants in a Harris Interactive poll skim news online. So how do you reach these nonreaders? |
How to write press release headlines |
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Best press release headlines focus on readers Put audience members first Target the reader: Take a tip from these Silver Anvil winners — call out to the audience member in the headline. |
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How to write good press release headlines 7 ways to polish your traditional heads Break the news: Tell the story, don’t tell about the story in your news head. |
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How to write a press release headline Because 57% of news audiences read little else
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How long should your press release headline be? |
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What’s the best press release headline length? Don’t let your head get cut off What’s the right size? The most effective news release headlines weigh in at 40 characters or less. |
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How long should a press release headline be? Keep heads short, like The New York Times A head for business: Want to influence editors and journalists? Why not model your headlines after theirs? |
More on writing press release headlines |
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Quotes on writing press release headlines What writers & others say “A story is a verb, not a noun.” — Byron Dobell, former editor of Esquire |