Websites, books & tools
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Learn to get the word out with media relations Bring Ann Wylie’s latest proven-in-the-lab best practices for PR writing to your team or association members in this in-house, chapter or public writing workshop. |
Research |
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Ann Wylie’s PRSA Strategy/Tactics columns Get the latest proven-in-the-lab best practices for public relations and content marketing writing from Ann Wylie, PRSA’s “national writing coach.” You can also get Ann’s PR-writing tips from her PRSay blog posts. |
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Get insights on public relations, media relations, marketing, measurement and analytics and investor relations from this wire service for business releases. And catch Ann at her free annual BusinessWire webinar! |
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Get quick tips for press releases and thought leadership for media relations from this news release wire service. |
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Just for fun: Pick up fascinating facts about the history of PR. |
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We used to call this “entering the conversation people are already having.” But David Meerman Scott has updated the lifecycle of a news story approach to the digital age. You know you’ve newsjacked the conversation when the Oxford Dictionaries shortlists your made-up word for its Word of the Year. |
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The best reason to join the Public Relations Society of America: free webinars by experts like yours truly, on topics ranging from how to increase readability to tech tools to try today. |
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PRSA Silver Anvil Award Winners Steal success secrets from PRSA Silver Anvil winners. PR pros earn these awards for campaigns that make a big difference to an organization’s bottom line. It’s no coincidence that campaigns that help organizations make money, save money, pass laws and change behavior are also incredibly well written. |
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Shift Communications — the folks who brought you the social media news release template — delivers media relations thought leadership on this blog. |
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My favorite story about a PR pitch gone bad, from Inc. magazine. |
How can you get your story picked up?
PR professionals have been married to the traditional news release format since Ivy Lee created the release more than 100 years ago. Why, then, do we need a new approach?
With 2,500 releases going out each day — that’s one every 35 seconds — the impact of your traditional news release ain’t what it used to be. In fact, fewer than 50% of all traditional news releases ever get covered, according to PR Newswire’s own research.
Learn to put your PR pieces among the 50% that actually get the word out at NOT Your Father’s PR Writing — our PR-writing workshop.
There, you’ll learn current best PR-writing practices. And you’ll improve your writing with personal feedback and coaching from the Public Relations Society of America’s “national writing coach.”
