Surprise and delight readers
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Tell a story in your press release lead Anecdotes are easier to believe, understand and remember Take a tip from these Silver Anvil winners and tell me a story in your news release lead. |
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Use concrete details in your press release lead Specifics sell products, services & ideas Ready for my close-up: Think specifics, not generalities, as the writers of these Silver Anvil Award-winning news releases do. |
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Compress details in your news release lead Squeeze together juicy facts to start your story Embeddable tooth implants. Batman’s tax bill. Zombie slayers. Steal secrets from Silver Anvil Award winners to make your press release lead more compelling. |
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Set the scene in press release leads Use the power of description Color readers interested: Paint pictures in your readers’ minds, as these Silver Anvil Award winners did. |
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Add statistics to your press release lead Prove your point with a data point Startling statistics can draw readers in. Just ask these Silver Anvil Award winners. |