Go beyond the 5 W’s
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3 types of press release lead paragraphs to try Choose benefits, news and feature leads Follow the leader: Make sure your message gets heard with colorful, compelling PR leads. |
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Six press release leads to avoid How many of these have found their way into your releases? Lead the way: Write press release leads that engage readers, instead of these formulaic, old-fashioned and — let’s face it — dull approaches. |
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Avoid announcements in press release leads Don’t announce that you’re announcing For crying out loud: Surely there’s a better way to start your story than XYZ Company today announces that … |
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![Try second person for press release leads [Examples!]](https://www.wyliecomm.com/wp-content/uploads/2020/08/press-release-lead-example-150.png "Try second person for press release leads [Examples!]") |
Try second person for press release leads [Examples!] Lead with you in media relations pieces Hey, y’all: Here’s how six PR pros made the reader the topic in their PRSA Silver Anvil Award-winning campaigns. |
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How to write a feature lead for a press release Surprise and delight readers Get your PR piece going in the right direction: Add color to your pitches and releases with feature leads. |
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What’s the ideal paragraph length for press releases? And how long should the lead be? They snooze, you lose: Hit return more often to make your news release paragraphs short and inviting. |
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What writers & other say “Don’t expect journalists to sift through your news release to find the angle.” — Lisa Morton, managing director, Roland Dransfield PR |