Anatomy of a release, from lead to boilerplate
How to structure a press release |
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Model this press release structure example Federal Home Loan Bank nails the feature Home, sweet home: Mark Zelermyer turns a stodgy bank report into a friendly, fascinating feature-style story. |
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How to structure a press release Toyota takes on feature releases Let’s go places: Why make every release a news release? Feature releases may get more attention. |
From lead to boilerplate |
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How to write a lead for a press release Go beyond the 5 W’s Let your lead off the leash: Conventional news release leads are formulaic, old-fashioned and — let’s face it — dull. Instead, turn to these more effective approaches. |
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Press release boilerplate best practices Boil your company down with boilerplates About us: A boilerplate is the short “About us” paragraph at the end of a release that describes your organization. |
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