Reach journalists, bloggers and real readers with pitches and news releases
Why public relations writing? |
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What’s the importance of public relations writing? Just 3% to 45% of releases actually get the word out Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out? |
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Importance of writing in public relations? Journalists and bloggers need help Journalists have more to do, fewer resources to get it done with. So write news releases that do the job for them. |
How to improve PR writing |
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How to write relevant public relations pieces Think Like a Reporter to find story angles that target the reader Bullseye! Want more press coverage? Write about the reader, not about us and our stuff. Don’t bury your target audience’s needs below your product or service. |
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How to organize a press release Anatomy of a release, from lead to boilerplate Better by design: What goes where for a successful press release that gains media coverage. (Hint: Don’t use the inverted pyramid!) |
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How to write good press release quotes Turn lame-ass quotes into snappy sound bites Write killer bites: Quotes can add creativity, humanity and color to your story. But too often, quotes are the most boring — not the most interesting — parts of our message. |
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What’s the best press release length? How to write short headlines, quotes, leads & more Cut Through the Clutter: How long is too long — for news releases, paragraphs, sentences, words and more? |
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How to write press release headlines Reach skimmers with display copy They’re not reading: 67% of media audiences skim — they don’t read — news online, according to a Harris Interactive Poll. Reach skimmers with headlines bulleted lists, links and other display copy. |
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Resources for PR writing skills Websites, books & tools The write stuff: If you are a PR pro, you’ll gain more earned media and otherwise improve your PR efforts with these PR writing tips, tricks and techniques. |
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Our favorite public relations quotes What writers & others say about PR writing “Some are born great, some achieve greatness, and some hire public relations officers.” — Daniel J. Boorstin, American social historian and educator |