What writers & others say
“Would you rather read a letter labeled ‘Dues Notice’ or ‘Get many new support, educational and marketing opportunities for the coming year’?”
— Jeffrey Gitomer, principal of BuyGitomer Inc.
“To be persuasive we must be believable;
to be believable we must be credible;
to be credible we must be truthful.”
— Edward R. Murrow, TV news pioneer
“Nobody wants to buy our products; they want to buy the products of our products. They don’t want to buy vitamins; they want to buy health.”
— Nido Qubein, CSP, CPAE, motivational speaker and business consultant
“Reading about features is like reading the ingredients on the side of a cereal box.”
— Thomas E. Szostak, healthcare economics manager, Toshiba America Medical Systems
“It’s not about what you do, but about what I can do after you’re done.”
— Alan Weiss, rock-star consultant and principle of Summit Consulting
“Your readers don’t care about your organization and its stuff. They care about themselves and their needs.”
— Ann Wylie, president, Wylie Communications
“Write about your greatest benefit for your reader’s greatest need.”
— Ann Wylie, president, Wylie Communications
“Put the reader first.”
— Ann Wylie, president, Wylie Communications
Move readers to act with persuasive writing
Your readers are bombarded with the data equivalent of 174 newspapers — ads included — every day, according to a study by USC’s Annenberg School for Communication.
In this environment, how do you grab readers’ attention and move them to act?
Learn how to write more engaging, persuasive messages at our persuasive-writing workshop.
