Make ’em sick, make ’em well
Why fear appeals? |
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What’s the effectiveness of fear appeals? Why accentuate the negative? Better sorry than safe? Arousing fear can be more effective than promising rewards at moving people to act. |
How to write fear appeals |
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Make ’em sick, make ’em well Lead with the problem … Follow up with the solution to appeal to readers’ anger and anxiety. |
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How to develop fear appeals in persuasion Avoid losing readers with these 4 steps Arousing fear can backfire if you don’t offer a simple way to reduce risk. This four-part model overcomes that obstacle to move readers to act. |
More on fear appeals |
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What writers & others say “You can’t underestimate the power of fear.” — Patricia Nixon, former American first lady |