What writers & others say
“I am known for giving great verb.”
— Jacqui Banaszynski, Pulitzer-prize winning journalist and visiting faculty member of The Poynter Institute
“Strong verbs create action, save words, and reveal the players.”
— Roy Peter Clark, vice president and senior scholar, The Poynter Institute
“‘Here’s what our product can do’ and ‘Here’s what you can do with our product’ sound similar, but they are completely different approaches.”
— Jason Fried, co-founder of 37signals
“A sentence, Matthew’s teacher back in Virginia had tried to drum into his thick Kinsey head, could live without a subject, but it could not live without a verb.”
— Edward P. Jones, author, in The Known World
“Verbs conjugated in Paris just as they did in Artois. If you kept your mind on the verbs, everything would fall into place around them.”
— Hilary Mantel, author, in A Place of Great Safety
Leo McGarry, fictional chief of staff to the president: “How are you feeling sir?”
Josia Bartlet, fictional president: “Vexed, riled, irked. Ticked, honked, pissed.”
— Aaron Sorkin, in West Wing
How do you write messages that readers want to read?
If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.
So what’s the bait the reader likes?Learn a four-step process for making your message more relevant, valuable and rewarding to your audience at Catch Your Readers, our persuasive-writing workshop.
There, you’ll learn the formula readers use to determine which messages to read. Discover two rewards you can use to boost audience interest in your message. And learn a magic word that focuses reader attention on your message.
