Grab readers’ attention and move them to act
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Find the WIIFM, or What’s In It For Me? Stop writing about us and our stuff It’s all about me: Yes, we know your Whatzit is world class. But what can your readers do with it? |
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How to write with features vs. benefits Lead with the benefits, substantiate with the features Write about benefits, not features: People don’t care about your stuff. So write about what they can do with your stuff instead. |
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Guidelines for reader-centered communication The topic is never the topic; the reader is always the topic Target the reader: The best way to reach your readers is to write reader-centric communications. That is, write to and about your readers. |
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Don’t be afraid of fear appeals Make ’em sick, make ’em well Negative messages work, according to a meta analysis by Kim Witte and Mike Allen of 100 studies and 50 years of research on fear appeals. |
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7 persuasive writing techniques to try ‘Make ’em sick, make ’em well’ & 6 other ways to move people to act Lead the pack: Stand out from the crowd and align readers with your point of view with these persuasive writing techniques. |
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Persuasive writing resources to try Websites, books & tools to try Learn to grab readers’ attention and move them to act. |
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Ann’s favorite quotes on persuasive writing What writers & others say “Is the juice worth the squeeze?” — Allison Harmon Lane, external communications, SAS Institute Inc. |
Get more tips on persuasive writing on Rev Up Readership.