Tips, tricks and tools
Training |
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In our persuasive-writing class, you’ll learn how to lift ideas off the page Reach nonreaders with display copy, master a structure that reaches more readers and craft a message that is easier to read & understand. |
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Overcome the obstacles of reading on the small screen More than half of your audience members now visit your website via mobile devices. Learn how to reach them where their eyes are. |
Research |
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Check out the Nielsen Norman Group’s research on microcontent |
Are your headlines getting the word out?
“Readers” don’t read. Even highly educated web visitors read fewer than 20% of the words on a page.
So how do you reach “readers” who won’t read your paragraphs?
Learn how to reach people who spend only two minutes — or even just 10 seconds — with your message at Catch Your Readers, our persuasive-writing workshop.
There, you’ll learn how to put your key messages where your readers’ eyes are. You’ll discover how to deliver your key ideas to people who don’t read the paragraphs. And you’ll find out how to draw even reluctant audience members into your message.
