Write your message’s ‘movie trailer’
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How to use pull quotes and why They attract attention, make messages memorable Call out to readers using callouts, aka pullout quotes or pull quotes. |
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Quotes on pull quotes and callouts Quotes on pull quotes and callouts “Think of your callout as the movie trailer for your story. Give away your best material to convince the reader to buy a ticket for the full show.” — Ann Wylie, writing coach |