Websites, books and tools
Training |
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Get Clicked, Read, Liked and Shared Learn to write effective blog posts and other content marketing pieces How do you triple readership for your blog post? Get people to read 520% more of your story? Increase shares, likes and followers? Find out at this workshop. |
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Reach Readers on the Small Screen Overcome the obstacles of reading on the small screen Reading your web content on a smartphone cuts comprehension by 48%, attention by 50% and reading speed by 20% to 30%. So how do you reach the half of your audience members who now visit your web pages on mobile devices? |
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Learn to write effective blog posts and other content marketing pieces It’s Americans’ No. 1 online activity. The top sharing channel in the world. The preferred tool for business communications. It’s email. So how do you make the most of this rockstar communication tool? |
Learning tools |
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Get the word out with this writer’s toolbox Want to steal from award-winning headline writers? Find proven-in-the-lab targets for paragraph, sentence and word length? Learn how at our members-only site. |
Research |
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Nielsen Norman Group link research Check out this international usability tester’s videos and articles on links |
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How People Read on the Web: The Eyetracking Evidence Learn best practices for linking and more from the brainiacs at the Nielsen Norman Group |
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Impact of Mobile Use on Email Engagement Mobile visitors click 40% less often than laptop users, found Mailchimp in this study. |