Grab readers’ attention, help them find their way
Why links? |
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Why writing links well is so important Get clicked by writing good link text Good link text does more than increase your click-through rate. It also helps screen readers get the gist of your message by scanning. |
How to write a link |
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How to write a link that’s the right length Give visitors enough information to decide to click Measure up: ‘Make links as short as you can and as long as you must.’ — Ann Wylie, writing coach |
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5 ways to draw eyes, fingers Living color: How can you get more clicks with link size, placement and color? |
More on link writing |
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Resources on how to write link text Websites, books and tools Get clicked with these tips and tricks for improving link writing. |
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Quotes on how to write link text What writers & others say “Users look for links on pages like puppies look for your best shoes.” — Kara Pernice, Kathryn Whitenton and Jakob Nielsen, in How People Read on the Web |