What writers and others say
“A few tiny dots attract the eye and can make a complex concept understandable.”
— Hoa Loranger, vice president at Nielsen Norman Group
“It’s long been a superstition in the business — for years — that an odd number will do better than an even number.”
― Jack Shepherd, editorial director, BuzzFeed
Get the word out with display copy
“Readers” don’t read. Even highly educated web visitors read fewer than 20% of the words on a webpage.
So how do you reach “readers” who won’t read your paragraphs?
Learn how to put your messages where your readers’ eyes really are — in links, lists and CTAs — at our display copy-writing workshop.
