How to write human interest stories

Bring your message to life with a poster person

Why human-interest stories
	What’s the impact of human-interest stories? Show readers one person — not 1,001 People in one study gave more than twice as much to a single child than to 11 million starving children in Ethiopia.

	People like human-interest stories because they … … are easier to read, according to the Flesch Test Humans? Interesting. Personal words and personal sentences measurably increase human interest.

	Quotes on why write human-interest stories What writers and others say “Show them the forest; introduce them to a tree.” — William Blundell, author of The Art and Craft of Feature Writing

	Resources on why write human-interest stories Websites, books & tools Learn how to sell human interest to reviewers and approvers with this research on the bottom-line business impact of human-interest stories.

Human-interest story examples
	Use employees for human-interest feature stories [Examples!] Let people stand for your principles Mission: Accomplished? Let employees illustrate your core competencies.

	Check out these human-interest stories [Examples!] Let customers, clients, kids & more make your point for you Find a poster person: Steal a tip from these Silver Anvil winners and use a person to make your point.

	Example of a human-interest story about members Let people stand for your association, bill or industry Labor pains: Want to showcase what your organization does for members? Showcase nonmembers.