Make readers’ brains light up with analogy
Why creative comparisons?
- Bring power to your points: Analogy sharpens your message
- Go beyond description: Engage your reader’s senses with metaphor
Model the masters of creative comparisons
- Use metaphor, not modifiers: ‘This isn’t dessert, it’s a diabetic coma on a plate’
- The Mighty Metaphor: Karen Brooks brings the Portland dining scene to life
- ‘The wind made the reeds gossip’: Kindle your creativity
- ‘Save a guitar on car insurance’: Make messages vivid with metaphor
- ‘Don’t light your clothing on fire’: WCB-Alberta teaches safety through ‘The Hunger Games’