How to create a metaphor to simplify stats

Analogies turn numbers into things

Turn numbers into things
	Make size and scale visual How tiny is tiny? How huge is huge? Smaller than a ladybug? Help readers ‘see’ size and scale through metaphor and simile.

	Turn populations into people Help readers see a classroom of children Turn numbers into things: Turn populations into classrooms, auditoriums or cities of people.

	Give numbers context How can you help people see 6,000? Match game: When is a jar of matches worth 6,000 words?

Reframe the data
	What’s the effect of statistics in persuasive writing? Reframe the data to improve decision-making Visual aids: The way you present, or frame, statistics changes the way people — even experts — perceive them.

	How to use statistics in persuasive writing Turn numbers into people and otherwise reframe the data Bring numbers to life: Make statistics more emotional by turning them into individuals.

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