Why is balance (aka parallelism) important in communication?

3 ways to find balance, or parallelism

Take a tip from Charles Dickens

It was the best of times; it was the worst of times: Repeat and reverse, add and or so and other ways to bring balance to your message.

Quotes on why is parallelism important

What writers and others say

“In all perfectly beautiful objects there is found the opposition of one part to another and a reciprocal balance.” — John Ruskin, English author, poet, artist and critic