Websites, books and tools
Training |
|
 |
Master the Art of Storytelling Tap ‘the most powerful form of human communication’ It’s “the most powerful form of human communication,” according to Peg Neuhauser, author of Corporate Legends and Lore. |
Tools and techniques |
|
 |
Craft Secrets of Dramatic Nonfiction by a Two-Time Pulitzer Prize Winner Jon Franklin deconstructs his award-winning stories. |
|
|
|
 |
The Power of Storytelling as a Management Tool Peg C. Neuhauser shows how storytelling can strengthen the culture and spirit of the workplace. |
|
|
|
 |
Masters of narrative nonfiction — including “Survivor” creator Mark Burdett — turn to Joseph Campbell’s work for insights on how to make their stories more powerful and meaningful. |
|
|
|
 |
Read great articles about storytelling, including Everything you need to know about storytelling, in 5 minutes, The essence of story, in a 358-word song and Storytelling with Gordon Lightfoot (yep, that’s right). |
How can you tell better business stories?
Stories are so effective that Og Mandino, the late author of the bestselling The Greatest Salesman in the World, says, “If you have a point, find a story.”
Learn to find, develop and write stories that engage readers’ hearts and minds in our Master the Art of Storytelling workshops.
There, you’ll learn how to find the aha! moment that’s the gateway to every anecdote. How to start an anecdote with a bang — instead of a whimper. And how to use “the most powerful form of human communication” to grab attention, boost credibility, make messages more memorable and communicate better.
