Colorful specifics boost credibility, understanding and more
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Concrete images in writing boost understanding There’s a 1:1 correlation between vivid descriptions and comprehension Turn ideas into things: Researchers found an almost one-to-one correlation between how concrete a passage was and how easy it was to understand. |
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Concrete writing style moves readers to act Concrete details outperform abstract writing in studies Concrete details — in one case, a toothbrush — help audience members decide what to do, far more than abstract language. |
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Communicate, don’t decorate, for creative content marketing Creative copy can attract or distract Creative copy is powerful. It attracts attention, helps people learn and remember — even makes them more creative, according to the research. |