Steal tricks from the fiction writers
Why creative content writing? |
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Why creative content writing is important Grab attention, keep it longer, communicate better & more EnLightening: Creative material enhances credibility, gets shared, gets people to read longer — even slashes burnout and boosts performance. |
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Why creative content marketing works Make readers’ brains light up Attention to detail: Creative content grabs attention, increases reading — even makes people slow down and read more carefully. Abstract, literal material does not. |
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Communicate, don’t decorate, for creative content marketing Creative copy can attract or distract Creative copy is powerful. It attracts attention, helps people learn and remember — even makes them more creative, according to the research. |
How to craft creative content writing |
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Add color with concrete details Show, don’t just tell Color readers fascinated: Fun facts, analogies and examples help readers see. |
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How to make writing more descriptive Take readers to the scene with description Paint pictures in your readers’ minds: Make your message a portrait rather than a snapshot with description. |
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How to write human-interest stories Bring your message to life with a poster person People like people: Readers find human-interest messages more readable, understandable and persuasive. So let a person stand for your point. |
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3 ways to incorporate humor into your writing You must be joking: Add humor to your message with jokes, self-deprecating humor and twists on lists. |
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Make magic with metaphor Rabbit out of a hat: It’s tempting to call metaphor the magic spell in a writer’s repertoire, the Penn and Teller of the page. |
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Corporate storytelling wins hearts and minds ‘The most powerful form of human communication’ Do you need to win the hearts and minds of your audience members? Do it through storytelling. |
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How to use wordplay in writing Surprise and delight readers with plays on words Want to captivate your readers? Get the media to steal your sound bites? Make your message more eloquent and memorable? Wordplay can help. |
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Become a better writer by reading Find mentors among your favorite writers Steal from the best: The easiest way to write better? Read better. |
More on creative content writing |
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Resources on how to write creative content Websites, books & tools Learn to Master the Art of Storytelling and more with these training programs, toolboxes and tipsheets. |
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Quotes on how to write creative content What writers & others say “Always grab the reader by the throat in the first paragraph, sink your thumbs into his windpipe in the second and hold him against the wall until the tag line.” — Paul O’Neil, journalist for Time Inc. |
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Quotes on writing boring content What writers & others say “We put the blah in the blah-de-blah.” — Ron Shewchuk, ABC, author, Writing and Editing the Internal Publication |